About · My story · My why

Hi, I’m Karen. I lead with results and heart.

I’m a professional services and AI go-to-market executive, a speaker, and a neurodiversity advocate. I help organizations turn emerging technology into revenue, and help leaders build teams where different minds do their best work.

Karen Ferrero, smiling with arms crossed, in a bright office hallway
  • FocusProfessional services · AI GTM · Partnerships · Inclusive leadership
  • Experience20+ years, Fortune 500 & public sector
  • BasedRemote, United States
  • EducationBA, Management & CIS, North Central College

My story

My life changed the day I heard the words, “your son has autism.” It forever changed again six months later, when my husband was in an accident that left him paralyzed.

I was building a career in technology and consulting when those two moments rewrote everything. Almost overnight I became a special-needs parent, a caregiver, and an advocate, while still leading teams and serving customers.

It taught me things no leadership program could. That people carry loads you can’t see. That the “standard” way of doing things quietly shuts out people with enormous talent. And that when you design for different minds and different bodies, you usually end up with something better for everyone.

So I brought those lessons to work. At Cisco, Box, Microsoft, Trellix, Softura, and EY-Parthenon, I’ve led services, sales, and partner organizations through constant change: owning P&Ls up to $54M, scaling delivery, and turning emerging technology (most recently AI) into offers customers actually buy.

Along the way I served as Accessibility Lead for Microsoft’s State & Local Government business, mentored in Microsoft’s Neurodiverse Community and Neurodiversity Hiring Program, and spent more than a decade on nonprofit boards, including as Vice President of the Autism Society of Illinois.

Today my work has two sides that belong together. I help organizations solve hard business problems in services, go-to-market, and AI. And I help leaders build the kind of inclusive teams that solve them faster. Different minds. Stronger teams. Better futures.

How I lead

My leadership point of view

These are the principles I bring to every team I lead, and the ones I hold myself to first.

  1. Lead by example: we’re in this together.I don’t ask a team to do anything I wouldn’t do myself.
  2. Nurturing and supportive.People grow fastest when they feel safe enough to stretch.
  3. Own your career.I’ll open doors and advocate loudly, and I’ll help you own your path.
  4. Customer obsessed.Every strategy, playbook, and process has to earn its keep with customers.
  5. Always learning.From PRINCE2 to generative AI, I’m a lifelong learner, and I build teams that are too.
  6. Bring your authentic, best self.Different minds make stronger teams. You don’t have to leave any of yours at the door.

Career highlights

20+ years of leading through change

Enterprise and public sector, Fortune 200 to high-growth tech. Full details are in my résumé (PDF) and on LinkedIn (opens in a new tab).

Earlier career includes Avanade, plus large-scale global commercial software implementations.

  1. 2026 – Present

    AI GTM Advisor, Europe West CTO Office (contract)

    EY-Parthenon

    Created a unified AI go-to-market framework adopted across Western Europe and built reusable assets (AI Playbook, sector activation, GTM materials) to scale pre-sales.

  2. 2025 – 2026

    VP of Global Partnerships

    Softura

    Expanded alliances with Microsoft, Palantir, and Vantiq; drove a $1.1M net-new professional services partner deal in Q4 2025.

  3. 2024 – 2025

    Director, Professional Services

    Trellix (FireEye + McAfee Enterprise)

    Secured a $34M two-year renewal, scaled delivery 370% year over year, and generated $1.3M in services revenue with an 87% renewal rate.

  4. 2020 – 2024

    Technical Sales Director, Modern Work

    Microsoft

    Led a national team of technical specialists for State & Local Government to 134.5% of a $1B+ quota (FY23). Accessibility Lead and neurodiverse mentor.

  5. 2020 – Present

    Principal

    Karen Ferrero Consulting LLC

    AI go-to-market for EY-Parthenon; AI curriculum and generative AI instruction for Joliet Junior College; US business development for an APAC AI startup.

  6. 2018 – 2020

    Director, Professional Services, US Central & Canada

    Box

    Built the Chicago consulting hub (110% of regional services quota) and improved delivery margin 22%.

  7. 2012 – 2018

    Director, Service Delivery Executive & Cisco Consulting Services

    Cisco

    Managed a $54M services P&L and 100+ matrixed resources; delivered $28.8M in new services revenue.

Credentials & community

Proof, beyond the job titles

Education & certifications

  • BA, Management & Computer Information Systems, North Central College
  • PMI Project Management Professional (PMP), 2002–2021
  • PRINCE2 certified, 2002–2020
  • Enterprise Architect (EACOE), 2011
  • Career Essentials in AI, 2023

Inclusion & accessibility

  • Accessibility Lead, Microsoft State & Local Government
  • Mentor, Microsoft Neurodiverse Community
  • Member, Microsoft Neurodiversity Hiring Program
  • Member, Microsoft Global Commercial Accessibility Program
  • Mentor, Chicago Mayor’s Office for People with Disabilities

Boards & community leadership

  • Board Member & Vice President, Autism Society of Illinois
  • Board Member, Easterseals Joliet Region
  • Board Member & Secretary, Special Connections of Grundy County
  • Wish Granter, Make-A-Wish Foundation
  • Executive Panelist, Cisco Women Executive Leadership Panel
  • IoT Advisor, THNK School of Creative Leadership (Amsterdam)

Beyond work

A lifelong learner who loves to give back

I’m passionate about tech and AI, inclusion and allyship, and giving back. I’ve spent decades serving my community, from youth motivation talks with the Chicago Chamber of Commerce and McDonald’s to granting wishes with Make-A-Wish. My family is my heart and my why.

Have a challenge worth solving? Let’s talk.

Whether it’s a leadership role, an AI go-to-market push, or a talk for your ERG, a short, free call is the fastest way to see if I can help.